Wednesday, December 3, 2008

I wonder if it would have helped...



If instead of using strange names like the Buick Regal or the Ford Taurus or the Dodge Magnum, the domestic auto makers had used names that Americans could more easily relate to. Think about these naming possibilities for cars made in the good old U.S.A.: Atlanta Peach, Philadelphia Freedom, Dodger Blue, Seattle Rain, Yankee Clipper, Golden Gate, Chicago Bear. OK, so some could have sport team tie-ins. In fact, a model might be sold as the Chicago Cub in one area and as the Oakland Athletic in another. The possibilities are nearly endless.

Is it ever likely to happen? Nope, because the Big 3 are still caught up in thinking that we're living in the days when we knew the difference between a Chevy Bel Air and a Biscayne. As the Boss would say, those days are gone, son, and they're not coming back.

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