Now it seems that not a day goes by without Starbucks releasing a piece of news that leaves its customers, like me, shaking their heads in surprise and dismay. So, today The Wall Street Journal, Advertising Age and The Seattle Times broke the news that next Wednesday Starbucks will begin selling a product that we've apparently all been clamoring for...
Oh, it's instant coffee. What? Yes, instant coffee.
Wrote Bryan Corliss in the BNET Industries/Food news, "It seems a strange departure for the company, which made its name in Seattle by offering a bold alternative to the bland instant coffee many Americans grew up drinking in the post-War era. I have yet to walk down to my neighborhood Starbucks this morning, but I can only imagine the... indignantly dismissive sniffs of my fellow Emerald City coffee snubs as they digest this news." LOL!
The Starbucks instant brew will be known as "Via." OK, I'm about to fall asleep with excitement (or as Sting sang, I'm so happy I can't stop crying) but a WSJ reporter, Janet Adamy, taste-tested a cup of "Via" and said, "It didn't have all the flavor of a regular cup of Starbucks. And the smell wasn't as robust. But it was a lot better than traditional instant." Oh, wow, "Via" may be as good as Nescafe or Sanka!
What in the heck is Starbucks going to tell us tomorrow?
Wooohooo! Another version of Pikes Place brew we can avoid buying and avoid drinking!
ReplyDeletePerhaps someday, Schultz will figure out that a coffee shop should have good coffee.